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What do Gen Z and Millennials really think about AI for business? Adobe thinks it has the answer
Original article seen at: www.techradar.com on September 10, 2023
tldr
- 📊 Adobe's survey reveals positive perception of AI among Gen Z and Millennials.
- 💡 52% of younger generations believe AI is having a positive impact on their lives.
- 🎯 Younger consumers expect brands to use AI for creating more creative content and improving customer experiences.
- 🚦 Older generations emphasize the need for responsible use of AI.
summary
Adobe conducted a survey to understand the perception of Gen Z and Millennials towards AI in business. The survey included over 2,000 consumers and 498 customer experience and marketing professionals in the UK. The results showed that 52% of Gen Z and Millennials believe that generative AI technology is positively impacting their lives, with 7% considering it a 'miracle' technology. The respondents also expressed their expectations from brands using AI, with 25% wanting more creative content, 76% believing it will help businesses make better products, and 71% expecting it to improve customer experiences. The survey also revealed that 35% of respondents want AI to make it easier for them to find what they want more quickly. However, older generations were less enthusiastic about AI, with 26% of Gen X and older consumers emphasizing the need for responsible use of AI.starlaneai's full analysis
The positive perception of AI among Gen Z and Millennials, as revealed by Adobe's survey, indicates a promising future for AI in business. As these generations gain more influence and spending power, their expectations from brands to use AI for creating more creative content and improving customer experiences could drive businesses to adopt AI technology. However, the less enthusiastic perception of AI among older generations highlights the need for responsible use of AI and addressing ethical considerations. This could pose a challenge for businesses in balancing the adoption of AI with ethical considerations. Furthermore, the potential for increased collaborations and investments in AI could significantly impact the AI industry in the long term.
* All content on this page may be partially written by a clever AI so always double check facts, ratings and conclusions. Any opinions expressed in this analysis do not reflect the opinions of the starlane.ai team unless specifically stated as such.
starlaneai's Ratings & Analysis
Technical Advancement
40 The article discusses the use of existing AI technology rather than introducing new advancements.
Adoption Potential
70 The positive perception of AI among younger generations indicates a high potential for adoption.
Public Impact
60 The use of AI in businesses can significantly impact the public, especially in terms of customer experience.
Innovation/Novelty
30 The article discusses the perception of AI, a topic that has been covered extensively in the past.
Article Accessibility
80 The article is written in a clear and comprehensible manner, making it accessible to a general audience.
Global Impact
50 The article focuses on a survey conducted in the UK, limiting its global impact.
Ethical Consideration
40 The article briefly touches upon the need for responsible use of AI, but does not delve into ethical considerations.
Collaboration Potential
60 The positive perception of AI among younger generations could lead to increased collaborations in the future.
Ripple Effect
50 The adoption of AI in businesses can have a ripple effect on various industries.
Investment Landscape
60 The positive perception of AI among younger generations can potentially attract more investments in the field.